You:
My name is Shivani Dave and I am a junior at the
University of Florida. I hope to obtain a dual degree in both biology and
business, as I hope to one day open my own medical practice. While I want to
have my own practice and even maybe start a company, I recognize that
cybersecurity is of upmost importance. In whatever endeavor I undertake, I want
to make sure that the personal information of my clientele is protected. If
patients have trust that their sensitive medical records and other information,
like credit card numbers/birthdays are kept secure, they are more likely to
stay with my business. In addition to cybersecurity, I hope some of my talents
will also lead me to success. For instance, I am a very flexible and
open-minded person. This can allow me to adjust to new circumstances or problems
that may arise, as well as adopt new ideas that may lead to innovative techniques.
Another good quality I have is that I take failure well. Rather than being
discouraged or giving up after receiving negative feedback, I try to learn from
my mistakes. I understand what I’ve done wrong and try to improve next time
around. Although I don’t have much experience in the business world, I have
seen relatives run their own practices and I hope to gain experience from them.
By applying their experience with my skills, I hope to one day run a successful
business. I want my business to keep patient security as its upmost priority, and
thereby build a loyal consumer base.
What
are you offering to consumers?
I am offering a cyber-security system that ensures
consumer safety. Nowadays everything from banking, school to even doctor visits
are conducted online. Providing an online platform people can go on, where
there is little to no threat of hacking or leaking of private data, is
essential. My cyber-security system would have multiple checkpoints and up to
date antivirus/firewall protection. These checkpoints would ask much more than
a birthday, code word or company password in order to log on to the system. In
addition, the firewall/antiviral programs would be tested and put up against
companies specifically targeted at stealing private information. With these
measures, I hope to provide a cybersecurity system that will ensure consumer
safety.
Who
are you offering it to?
My product/service is for everyone all over the world,
but especially for businesses looking to build their consumer trust and
reputation. In today’s cyber world, everyone is impacted by online hacks and
leaking of sensitive data. Cyber fraud and identity theft are also on the rise.
This means that in some way or another, everyone is subject to cyber security
threats. Having adequate protection is essential to impede those looking to
steal your private information. Businesses that adopt my cyber security
program, will see an increase in consumer loyalty as people are more likely to
interact with businesses that protect their private information. This will in
turn lead to a larger consumer pool, who will spread the business and enhance
its reputation in the long run.
Why
do they care?
When people go online or interact with a business,
they want to make sure that their credit card numbers, social security information,
medical records and other sensitive information is kept private. They don’t
want fraud or identity theft to occur and they definitely don’t want someone to
gain knowledge about their personal information and sell in to a third party. Mostly
everyone with a phone or computer cares because they want their private
information to be protected.
What
are your core competencies?
My core competencies are being resilient and
hard-working. I know creating such an in depth cyber security system will
require a large team and a substantial amount of trial and error. However, one
thing all my friends and family can attest to is that even if I get knocked
down a thousand times, I always adjust what I did wrong initially and try
again. Another factor that can help me in the future, is the connections I have
with doctors and software engineers in my family. They can help me understand the
problems out there to a better degree, and help me create a program that will
truly match consumer needs. They can even help me get in touch with people that
will increase my network and consumer pool once I choose to launch my business.
While I believe all the elements of my potential
business plan fit well together, there are some questions as to how this will
be achieved. For instance, if I come up with a cyber security system and market
it to everyone, there is a chance that people looking to commit fraud will buy it
and use it for malicious purposes. They may purchase it and figure out how to
crack it and then use this knowledge to hack onto other systems to steal
private information. Although there isn’t a foolproof plan to prevent this from
occurring, if I can somehow find a way to screen who is buying my product I can
figure out who wants it for genuine reasons from those looking to commit fraud.
Another detail I haven’t worked out yet is how to incorporate this system into
a large company. Even though the head of a hospital may adopt this
cybersecurity program, they must provide training on how to use it effectively.
Without this additional training, employees may be confused and not use it
correctly. The downside of this would be that the business would still be under
threat, due to improper use or complacency. Despite these questions I have about
integration and circulation, I believe the ideals of my business model fit well
together. With a little bit of trial and error, I believe other elements will
also fall into place. Feedback Memo- Two main points I took away from the
feedback I received on my last idea napkin was the importance of acquiring knowledge
and experience, as well as being able to apply this to the real world. When
writing this idea napkin, I tried to highlight the current knowledge I do have,
and how I plan on increasing my network and knowledge about cybersecurity.
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