Assignment 18A- Create a Customer Avatar

Assignment 18A- Create a Customer Avatar

My customer avatar is an average cybersecurity employee at a tech company. As he’s responsible for the safety of his company’s personal data, he is on the lookout for software that will enhance security checks and also implement a tougher firewall/anti-virus program. In today’s day and age, the threat of online intrusion and leaks is very real. My prototypical customer is someone looking to prevent hacks and stealing of sensitive information that could compromise people in his company. I would imagine my customer to be somewhat tech savvy, have had negative experience with online invaders and is responsible for protecting personal/private data. They would commute to work every day in a black SUV, to be as covert as possible, and have a family they are also looking to protect with cybersecurity at home. Hypothetically, they would have 2 children at home and they would be in their early teens. As a father, my prototypical customer would’ve already instructed his children on the dangers of the internet and implemented measures to protect his families’ private records/information. My prototypical customer would be in his late 40s-mid 50s, but would definitely feel younger. They would be updated on current politics and be interested in reading about new developments in cybersecurity. They would try to gather as much information as possible to simultaneously protect themselves and their families, as well as the corporation for which they work for.

There are many things I have in common with my prototypical customer. Even though I am not a cybersecurity employee at a tech company, I too want to protect my private information from online hackers. These days banking, shopping and even school are online. With the outbreak of the coronavirus, much of our time will be spent online. We need to be able to protect out credit card information, academic credentials and other sensitive data from people trying to steal it. So like my prototypical customer, I am also on the lookout for new antivirus/firewall protection that runs multiple checkpoints before someone access granted.  I find that the things I have in common with my prototypical customer are not a coincidence, but merely a reflection of my personal concerns. In addition, I believe these worries are shared with the majority of the population. We all hope that sensitive information doesn’t fall into the wrong hands as the world becomes increasingly cyber.