Assignment 21A- Reading Reflection No. 2

Assignment 21A- Reading Reflection No. 2

Book: The Art of Social Media: Power Tips for Power Users, Guy Kawasaki

In today’s day and age, social media can really help propel a business and reach millions of potential customers around the world. According to Kawasaki, excelling in social media is critical in jumpstarting your business, making sure it can compete with similar business, and increasing its growth potential. In order to excel in social media, Kawasaki provides important tips in this book. These tips include treating your social media with professionalism, creating content that your audience wants to see and allowing for audience feedback and interaction. According to Kawasaki, capitalizing on these tips will allow you to exploit the opportunities social media offers. Treating your business on social media with professionalism will attract potential customers and build trust, because your audience will see that you are taking this venture seriously. This book really incorporates a lot of the concepts we learned through this class. For instance, as Kawasaki alludes to hard work and passion go hand in hand. You must put your all into marketing your business on social media because this is the best way for it to be noticed. Just like taught in this class, you must approach your business from different angles and pour your all into it if you want it to be a success.

In addition, the book states the importance of creating not for yourself, but targeting your audience. If you post things with a purpose and something that will appeal to you audience, you will boost your follower count and increase your potential revenue. In terms of keeping your audience engaged, this is also a very powerful tool on social media. People are more likely to interact with a business and purchase something if they feel like their voice is being heard. If I had to design an exercise after reading this book, I would definitely incorporate making a social media post on Instagram to promote your business. Although it doesn’t have to be real, having practice in developing a social media platform for your business and how to post about your product can really be helpful. Something I learned from this book that really differed from my expectation was that Kawasaki didn’t initially reach success off of social media. Instead, he worked to promote Macintosh in its early development through speeches, presentations and personal interactions. I believe these experiences really helped him understand what customers are looking for, and translate this knowledge onto social media.